<ul class="popups">
    <li class="span3">
        <div class="hover-group popup">
            <div class="image-wrapper">
                <i class="icon-info-sign"></i>
                <div class="hover-toggle btn-group">
                    <span class="btn btn-info">{message}</span>
                </div>
            </div>
        </div>
    </li>
</ul>